02522cam a2200325 i 4500 114216 DR-UNIBE 20251117100355.0 @ cr nn 008mamaa 251117s2026 xxu a sb 001 0 eng 9780135319390 (electrónico) DLC spa DLC rda BIBLIOTECA UNIBE eng Cook, Roy A. autor 199472 Hsu, Cathy H. C. autor 199475 Taylor, Lorraine L. autor 200845 Tourism : the business of hospitality and travel Séptima edición Hoboken : Pearson, 2026 208 páginas Recurso en línea: Disponible para miembros de UNIBE a través del portal web del CRAI: https://www.unibe.edu.do/biblioteca/libros-electronicos/ PART 1: THE TRAVELING PUBLIC AND TOURISM PROMOTERS | 1. Introducing the world’s largest industry, tourism | 2. Marketing to the traveling public | 3. Delivering quality tourism services | 4. Bringing travelers and tourism service suppliers together | 5. Capturing technology’s competitive advantages | PART 2: TOURISM SERVICE SUPPLIERS | 6. Transportation | 7. Accommodations | 8. Food and beverage | 9. Attractions and entertainment | 10. Destinations | PART 3: THE TOURISM ENVIRONMENT | 11. Economic and political impacts of tourism | 12. Environmental and social/cultural impacts of tourism | 13. Sustaining tourism’s benefits | 14. The future of tourism | Tourism: The Business of Hospitality and Travel examines tourism through a business lens, considering the management, marketing, and finance issues most important to the industry. Conversational and fun to read, it uses cases and real examples to provide a holistic, global view of the tourism business. The 7th Edition explores trends across industry segments, with a new emphasis on the business/leisure travel market. Drawing on expanded academic research, it weighs the economic, political, environmental, and social/cultural impacts of tourism, as well as the critical issue of sustainability. International practices and perspectives are now more present, with multiple new examples. Turismo lemb Viajes lemb Hostelería Recurso electrónico 42681 https://ezproxy.unibe.edu.do/login?url=https://bc.vitalsource.com/tenants/unibewolterskluwerhealth/libraries?bookmeta_vbid=9780135319390 ddc EB 114216 114216 0 0 ddc 0 eTEXT Principal 2026-03-23 0 EB0524 2025-11-17 10:05:04 2025-11-17 EB