Crane, Edgar <br/><br/>
Marketing communications /  
Edgar Crane 
 - Segunda edición 
 - New York :   John Wiley & Sons,  1972 
 - 498 p. 
 - The Wiley marketing series .
<br/><br/><label>ISBN: </label>0471184012 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mercadeo<br/>Publicidad
<br/><br/><label>Dewey Class. No.: </label>659.1019 C891m 1972