Cravens, David W. <br/><br/>
Strategic marketing /  
David N. Cravens 
 - Cuarta edición 
 - Burr Ridge :   Irwin Professional Publishing,  1994 
 - xix, 820 p. : figs. 
 - The Irwin series in marketing .
<br/><br/><label>ISBN: </label>0256156121 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mercadeo --Tomas de decisiones<br/>Mercadeo --Administración<br/>Mercadeo --Casos
<br/><br/><label>Dewey Class. No.: </label>658.8 C898s 1994