Handbook on e-marketing for tourism destinations
- Madrid : World Tourism Organization (UNWTO), 2008
- xxiv, 278 páginas : ilustraciones
Incluye bibliografía
This handbook 's purpose is help destinations to improve the effectiveness of their e-marketing strategies and plans, in order to enable them to make the best possible use of information and communication technologies in marketing, and to be more competitive in global marketplace
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Mercadeo de servicios turísticos --Automatización Turismo --Aplicaciones tecnológicas