Schultz, Don E. <br/><br/>
Integrated marketing communications /  
Don E Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn 
 - Lincolnwood :  NTC Business Books,  1997 
 - xvii, 216 p 
<br/><br/>Incluyes índices 
<br/><br/><label>ISBN: </label>0844233633 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Comunicación en mercadeo<br/>Mercadeo
<br/><br/><label>Dewey Class. No.: </label>658.802 S387i