Stone, Bob, 1918- <br/><br/>
Successful direct marketing methods /  
Bob Stone. 
 - Sexta edición 
 - Lincolnwood :   NTC Business Books,  1997 
 - xiv, 545 p. : il. 
<br/><br/> Incluye glosario : (p. 503-532) e índice 
<br/><br/>Mercadeo 
<br/><br/><label>ISBN: </label>0844230030 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mercadeo directo<br/>Venta directa
<br/><br/><label>Dewey Class. No.: </label>658.84 S877s 1997