Assael, Henry <br/><br/>
Consumer behavior and marketing action /  
Henry Assael 
 - Sexta edición 
 - Cincinnati :  South-Western College Publishing,  1998 
 - xviii, 718 páginas :   ilustraciones 
<br/><br/>Incluye bibliografía e índice 
<br/><br/>Mercadeo 
<br/><br/> This book presents a macro approach to consumer bvehavior applied to all facets of the text: needs, motives information processing, and marketing. beside it explores the ethical dilemmas and challenges marketers face as they try to market products based on consumer needs and behaviors when those behaviors - such as underage drinking - conflict with social and cultural values 
<br/><br/><label>ISBN: </label>0538867701040 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Comportamiento del consumidor<br/>Motivación (psicología)<br/>Análisis de mercadeo<br/>Mercadeo --Investigaciones
<br/><br/><label>Dewey Class. No.: </label>658.8342 A71c 1998