Kotler, Philip  1931- <br/><br/>
Corporate social responsibility : doing the most good for your company and your cause /  
Philip Kotler, Nancy Lee. 
 - Hoboken :  Wiley,  2005 
 - x, 307 páginas 
<br/><br/>Incluye bibliografía (p. 277-295) e índice 
<br/><br/>Administración 
<br/><br/> How say any criticians, One book is at once both visionary and practical, making the compelling case that corporate community engagement and maximizing profit and shareholder value are not mutually exclusive, but rather mutually reinforcing 
<br/><br/><label>ISBN: </label>0471476110 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Responsabilidad social en los negocios<br/>Mercadeo social<br/>Imagen corporativa y diseño
<br/><br/><label>Dewey Class. No.: </label>658.408 K87c