Handbook on tourism destination branding / 

 - Madrid :   World Tourism Organization (UNWTO),  2009 
 - xxx, 165 páginas 
<br/><br/>Incluye bibliografía (pp. 163-165) 
<br/><br/> Acknowledgements -- Introductory essay: Why national image matters  by Simon Anholt -- Executive summary -- Introduction -- Branding explained -- Practical guide to branding strategy -- Bringing the brand to life -- Managing the brand -- Measuring brand impact -- Branding strategies in action -- Conclusions and recommendations -- Annexes -- Bibliography630}40  Countries. 
<br/><br/><label>ISBN: </label>9789284413119 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Place marketing.<br/>Geographical perception.<br/>Advertising. --Tourism<br/>Perception.<br/>Marketing.<br/>Tourists<br/>Travel<br/>Tourism.<br/>Turismo comercial --Manuales<br/> Mercadeo turístico --Manuales
<br/><br/><label>Dewey Class. No.: </label>338.4791 H236t 2009