Walker, Orville C <br/><br/>
Gamar 3 /  
Orville C. Walker, Harper W. Boyd, Jean-Claude Larreche 
 - 4ª edición 
 - New York :   McGraw-Hill,  2003 
 - 1 CD-ROM 
<br/><br/> Complementa el libro: marketing strategy : a decision focused approach 
<br/><br/>Administración 
<br/><br/> Gamar 3 or global allocation of marketing resources is oriented to learning tool focused on global marketing strategy. Gamar 3 specifically addresses key issues concerning the allocation of resources (Management tines, comsumer marketing and traude marketing) and the local adaptation of the marketing mix (Paice) product specifications, consumer marketing and trade marketing 
<br/><br/><label>ISBN: </label>0072466715 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mercadeo--Estrategias