Kluyver, Cornelis A. de  <br/><br/>
Strategy :   a view from the top (an executive perspective) / 
Cornelis A. de Kluyver, John A. Pearce II  
 - Cuarta edición 
 - Upper Saddle River :  Pearson :   Prentice Hall,  2012. 
 - xx-211 páginas :    ilustraciones 
<br/><br/>1.	What is strategy? <br/>2.	Strategy and performance <br/>3.	Analyzing the external strategic environment <br/>4.	Analyzing an industry <br/>5.	Analyzing an organization's strategic resource base <br/>6.	Formulating business unit strategy <br/>7.	Business unit strategy : contexts and special dimensions <br/>8.	Global strategy formulation <br/>9.	Corporate strategy : shaping the portfolio <br/>10.	Corporate strategy : managing the portfolio.<br/> 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Planificación estratégica
<br/><br/><label>Dewey Class. No.: </label>658.401 K66s 2012