Business ethics : a managerial approach / Andrew C. Wicks [y otros tres] - Upper Saddle River : Pearson : Prentice Hall, 2009 - xxiv, 430 páginas : ilustraciones

1. The language of ethics
2. A look at the sources of ethical problems in business and how to prevent them
3. Ethics, stakeholders, corporate strategy, and value creation
4. Business ethics in the global marketplace
Appendix: List of industry benchmarks and international agreements
5. Leadership
6. Marketing and operations
7. Finance and accounting
8. Management
9. Environmental sustainability and its challenges
10. Managing on the ethical frontier.



9780131427921


Ética de negocios

174.4 B979e