Cornelissen, Joep <br/><br/>
Corporate communication :   a guide to theory and practice / 
Joep Cornelissen 
 - 6ª edición 
 - Los Ángeles :  SAGE Publications,  2020. 
 - 402 páginas :   ilustraciones 
<br/><br/>Part 1. Introduction |<br/>Chapter 1. Defining Corporate Communication |<br/>Chapter 2. Corporate Communication in Contemporary Organizations |<br/>Chapter 3. Corporate Communication in a Changing Media Environment |<br/>Part 2. Conceptual Foundations |<br/>Chapter 4. Stakeholder Management and Communication |<br/>Chapter 5. Corporate Identity, Branding and Corporate Reputation |<br/>Part 3. Corporate Communication in Practice |<br/>Chapter 6. Communication Strategy and Strategic Planning |<br/>Chapter 7. Research and Measurement |<br/>Part 4. Specialist Areas in Corporate Communication |<br/>Chapter 8. Media Relations |<br/>Chapter 9. Employee Communication |<br/>Chapter 10. Issues Management |<br/>Chapter 11. Crisis Communication |<br/>Part 5. New Developments in Corporate Communication |<br/>Chapter 12. Leadership and Change Communication |<br/>Chapter 13. Corporate Social Responsibility (CSR) and Community Relations |<br/> 
<br/><br/><label>ISBN: </label>9781526491978 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Comunicación empresarial<br/>Comunicación en gestión<br/>Comunicación en los negocios
<br/><br/><label>Dewey Class. No.: </label>658.45 C814c 2020