Kurtz, David L. <br/><br/>
Boone & Kurtz's contemporary business /  
   Contemporary business 
David L. Kurtz. 
 - 15ª edición 
 - Hoboken :  John Wiley & Sons,   2012 
 - 1 volumen (varias paginaciones) :  ilustraciones en color ;  24 x 29 cm 
<br/><br/>Incluye bibliografía e índice 
<br/><br/>BUSINESS IN A GLOBAL ENVIRONMENT<br/>1. The changing face of business<br/>2. Business ethics and social responsability<br/>3. Economic challenges facing contemporary business<br/>4. Competing in world markets<br/>STARTING AND GROWING YOUR BUSINESS<br/>5. Forms of business ownership and organization<br/>6. Starting your own business: the entrepreneurship alternative<br/>MANAGEMENT: EMPOWERING PEOPLE TO ACHIEVE BUSINESS<br/>7. Management, leadership, and the internal organization<br/>8. Human resource management: from recruitment to labor relations<br/>9. Top performance through empowerment, teamwork, and communication<br/>10. Production and operations management<br/>MARKETING MANAGEMENT<br/>11. Customer driven marketing<br/>12. Product and distribution strategies<br/>13. Promotion and pricing strategies<br/>MANAGING TECHNOLOGY AND INFORMATION<br/>14. Using technology to manage information<br/>MANAGING FINANCIAL RESOURCES<br/>15. Understanding accounting and financial statements<br/>16. The financial management<br/>17. Financial management 
<br/><br/><label>ISBN: </label>9781118291986 (hardback) |a 9781118218167 (binder ready version) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Negocios
<br/><br/><label>Dewey Class. No.: </label>658 K969b 2012