Kotler, Philip. <br/><br/>
Marketing insights from A to Z :  80 concepts every manager needs to know / 
Philip Kotler. 
 - Hoboken :  John Wiley & Sons,  2003 
 - xviii, 206 páginas 
<br/><br/>Incluye referencias bibliográficas (p. 189-193)  
<br/><br/>•	Advertising.  <br/>•	Brands.  <br/>•	Business-to-Business Marketing.  <br/>•	Change.  <br/>•	Communication and Promotion.  <br/>•	Companies.  <br/>•	Competitive Advantage.  <br/>•	Competitors.  <br/>•	Corporate Branding.  <br/>•	Creativity.  <br/>•	Customer Needs.  <br/>•	Customer Orientation.  <br/>•	Customers.  <br/>•	Customer Relationship Management (CRM).  <br/>•	Customer Satisfaction.  <br/>•	Database Marketing.  <br/>•	Design.  <br/>•	Differentiation.  <br/>•	Direct Mail.  <br/>•	Distribution and Channels.  <br/>•	Employees.  <br/>•	Experiential Marketing.  <br/>•	Financial Marketing.  <br/>•	Focusing and Niching.  <br/>•	Forecasting and the Future.  <br/>•	Goals and Objectives.  <br/>•	Growth Strategies.  <br/>•	Guarantees.  <br/>•	Image and Emotional Marketing.  <br/>•	Implementation and Control.  <br/>•	Information and Analytics.  <br/>•	Innovation.  <br/>•	Intangible Assets.  <br/>•	International marketing.  <br/>•	Internet and E-Business.  <br/>•	Leadership.  <br/>•	Loyalty.  <br/>•	Management.  <br/>•	Marketing Assets and Resources.  <br/>•	Marketing Department Interfaces.  <br/>•	Marketing Ethics.  <br/>•	Marketing Mix.  <br/>•	Marketing Plans.  <br/>•	Marketing Research.  <br/>•	Marketing Role.  <br/>•	Markets.  <br/>•	Media.  <br/>•	Mission.  <br/>•	New Product Development.  <br/>•	Opportunity.  <br/>•	Organization.  <br/>•	Outsourcing.  <br/>•	Performance Measurement.  <br/>•	Positioning.  <br/>•	Price.  <br/>•	Products.  <br/>•	Profits.  <br/>•	Public Relations.  <br/>•	Quality.  <br/>•	Recession Marketing.  <br/>•	Reinvesting.  <br/>•	Relationship Marketing.  <br/>•	Retailers and Vendors.  <br/>•	Sales Force.  <br/>•	Sales Promotion.  <br/>•	Segmentation.  <br/>•	Selling.  <br/>•	Service.  <br/>•	Sponsorship.  <br/>•	Strategy.  <br/>•	Success and Failure.  <br/>•	Suppliers.  <br/>•	Target Markets.  <br/>•	Technology.  <br/>•	Telemarketing and Call Centers.  <br/>•	Trends in Marketing Thinking and Practice.  <br/>•	Value.  <br/>•	Word of Mouth.  <br/>•	Zest.<br/><br/> 
<br/><br/><label>ISBN: </label>0471268674  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 K87mar