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by Kotler, Philip [autor] | Armstrong, Gary [autor] | Escalona García, Roberto Luis [traductor] | Raso Arcaute, Ivonne [revisión técnica].
by Wilson, Jerry D [autor] | Buffa, Anthony J [autor] | Lou, Bo [autor] | Escalona García, Roberto Luis [traductor] | González Pozo, Virgilio [traductor] | Cera Alonso, José de la [traductor] | Lima Sánchez, Alberto [revisor técnico] | Llamas Chávez, Héctor [revisor técnico] | Villareal Cantú, Pablo [revisor técnico] | Saucedo Tamez, Francisco H [revisor técnico].
by Sear, Francis W [autor] | Escalona García, Roberto Luis [traductor].
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