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1.
Dirección de marketing / Philip Kotler, Kevin Lane Keller ; traducción: Clara E. Rivera ; revisión técnica: Diana Dávila Ruiz [y otros cuatro]

by Kotler, Philip [autor] | Keller, Kevin Lane [autor] | Rivera, Clara E [traductor] | Dávila Ruiz, Diana [revisor técnico] | Tena Loeza, Estela [revisor técnico] | Ramos, María de los Ángeles [revisor técnico] | Sciarroni, Roberto [revisor técnico] | Kiesssling Davison, Kurt [revisor técnico].

Edition: Decimosegunda ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Pearson Educación, 2006Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 K87d] (3).
2.
Fundamentos de marketing / Philip Kotler, Gary Armstrong ; traducción: Roberto Escalona García ; revisión técnica: Ivonne Raso Arcaute

by Kotler, Philip [autor] | Armstrong, Gary [autor] | Escalona García, Roberto [traductor] | Raso Arcaute, Ivonne [revisión técnica].

Edition: Sexta ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Pearson Educación, 2003Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 K87f 2003] (3).
3.
The fundamentals of hospitality marketing / Steve Manson

by Manson, Steve.

Material type: Text Text; Format: print Publisher: New York : Continuum, 2000Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.802 M462f] (1).
4.
Fundamentos de mercadotecnia / Philip kotler, Gary Armstrong ; traducción: Guadalupe Meza Staines

by Kotler, Philip [autor] | Armstrong, Gary [autor] | Meza Staines, Guadalupe [ traductor].

Edition: Cuarta ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Prentice Hall Hispanoamericana, 1998Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 k87f 1998] (1).