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1.
Strategic brand management: building, measuring, and managing brand equity

by Keller, Kevin Lane [autor] | Swaminathan, Vanitha [autor].

Edition: Quinta ediciónMaterial type: Text Text; Format: electronic ; Literary form: Not fiction Publisher: Harlow : Pearson, 2019Online access: Click here to access online Availability: Items available for loan: Biblioteca Central UNIBE (1).
2.
Dirección de marketing

by Kotler, Philip [autor] | Keller, Kevin Lane [autor].

Edition: Decimoquinta ediciónMaterial type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publisher: México : Pearson Educación, 2016Online access: Click here to access online Availability: Items available for loan: Biblioteca Central UNIBE (1).
3.
Dirección de marketing / Philip Kotler, Kevin Lane Keller ; traducción: Clara E. Rivera ; revisión técnica: Diana Dávila Ruiz [y otros cuatro]

by Kotler, Philip [autor] | Keller, Kevin Lane [autor] | Rivera, Clara E [traductor] | Dávila Ruiz, Diana [revisor técnico] | Tena Loeza, Estela [revisor técnico] | Ramos, María de los Ángeles [revisor técnico] | Sciarroni, Roberto [revisor técnico] | Kiesssling Davison, Kurt [revisor técnico].

Edition: Decimosegunda ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Pearson Educación, 2006Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 K87d] (3).