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121.
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La investigación motivacional en márketing y publicidad / Pere Soler
by Soler, Pere. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Bilbao : Ediciones Deusto, 1991Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.83 S685in]
(1).
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122.
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El proceso de creación publicitaria : planeamiento, concepción y realización de los mensajes / Henri Joannis ; prefacio de Michel Badoc
by Joannis, Henri. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Bilbao : Ediciones Deusto, 1990Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 659.1 J62p]
(1).
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123.
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Cómo vender servicios / Malcolm H. B. MacDonald
by MacDonald, Malcolm H. B. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Bilbao : Ediciones Deusto, 1990Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.82 M135c]
(1).
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124.
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Técnicas de publicidad / Tony Harrison
by Harrison, Tony. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Ediciones Deusto, 1990Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.08 H313t]
(1).
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125.
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Técnicas de marketing / José Luis de Córdoba Villar, José M. Torres Romeu
by Córdoba Villar, José Luis de | Torres Romeu, José Mª. Edition: Tercera ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Bilbao : Ediciones Deusto, 1990Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.08 C796t 1990]
(1).
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126.
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El servicio al cliente : guía para mejorar la atención y la asistencia / Malcol Peel
by Peel, Malcol. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Ediciones Deusto, 1990Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.08 P375s]
(1).
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127.
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Introducción al marketing / José Luís de Córdoba Villar, José Mª. Torres Romeau
by Córdoba Villar, José Luís de | Torres Romeu, José Ma. Edition: Tercera ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Ediciones Deusto, 1990Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.08 C796i 1990]
(1).
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128.
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Política de precios / John Winkler
by Winkler, John. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Ediciones Deusto, 1990Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.08 W775p]
(1).
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129.
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El plan de marketing : procedimiento, formularios, estrategia y técnica / William A. Cohen
by Cohen, William A. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Ediciones Deusto, 1990Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.08 C678p]
(1).
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130.
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El merchandising : rentabilidad y gestión del punto de venta / Jean E. Masson, Alain Wellhoff
by Masson, Jean E | Wellhoff, Alain. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Ediciones Deusto, 1990Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.08 M419mer]
(1).
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131.
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La distribución comercial / Arthur Lawrence
by Lawrence, Arthur. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Ediciones Deusto, 1990Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.08 L379d]
(1).
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132.
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Nociones prácticas de auditoria / Juan Mª Madariaga Gorocica
by Madariaga Gorocica, Juan Mª. Edition: Segunda ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Bilbao : Ediciones Deusto, 1990Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.08 M178n 1990]
(1).
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133.
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Cálculo y contabilidad / John J. Downie
by Downie, John J. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Bilbao : Ediciones Deusto, 1990Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.08 D761c]
(1).
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134.
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Contabilidad general / José Luis Marcaida
by Marcaida, José Luis. Edition: Novena ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Bilbao : Ediciones Deusto, 1990Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.08 M313c 1990]
(1).
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135.
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Introducción a la contabilidad / William W. Pyle, Kermit D. Larson, Roger H. Hermanson
by Pyle, William W | Larson, Kermit D | Hermanson, Roger H. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Bilbao : Ediciones Deusto, 1990Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.08 P995i]
(1).
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136.
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Términos y procedimientos contables / Diane Houghton, Ralph G. Wallace
by Houghton, Diane | Wallace, Ralph G. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Bilbao : Ediciones Deusto, 1990Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.08 H838t]
(1).
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137.
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Los argumentos de venta / John Lidstone
by Lidstone, John. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Bilbao : Ediciones Deusto, 1990Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.08 L715a]
(1).
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138.
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La ventas frente a la competencia / John Fenton
by Fenton, John. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Ediciones Deusto, 1990Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.08 F342v]
(1).
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139.
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El estudio de la rentabilidad comercial / Erich Korlin
by Korlin, Erich. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Ediciones Deusto, 1990Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.08 K84e]
(1).
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140.
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La cartera de clientes / Alan Melkman
by Melkman, Alan. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Ediciones Deusto, 1990Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.08 M522c]
(1).
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