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61.
Principles of marketing / Philip Kotler, Gary Armostrong

by Kotler, Philip | Armostrong, Gary.

Edition: 10ª ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Prentice Hall, [Fecha no identificada]Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 K87pr] (1).
62.
El éxito de tu producto está en la marca: las mejores estrategias para desarrollarla y fortalecer / David A Aaker

by Aaker, David A, 1938- [autor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Prentice Hall, [Fecha no identificada]Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.827 A111e] (1).