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Relaciones públicas en la mezcla de mercadotecnia / Jordan Goldman ; traducción Rosa Maria Rosas Sánchez

by Goldman, Jordan | Rosas Sánchez, Rosa María, trad.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill, 1991Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 659.2 G619r] (1).
2.
Fundamentos de mercadotecnia / Philip Kotler ; traducción de Rosa María Rosas Sánchez

by Kotler, Philip | Rosas Sánchez, Rosa María, trad.

Material type: Text Text; Format: print Publisher: México : Prentice Hall Hispanoamericana, 1985Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 K87f 1985] (1).