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Comportamiento del consumidor / Henry Assael

by Assael, Henry.

Edition: Sexta ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : International Thomson Editores, 1999Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8342 A844c 1999] (1).
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Consumer behavior and marketing action / Henry Assael

by Assael, Henry [autor].

Edition: Sexta ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Cincinnati : South-Western College Publishing, 1998Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8342 A71c 1998] (1).