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Comportamiento del consumidor / Leon G. Schiffman, Leslie Lazar Kanuk ; traducción: Victoria Flores Flores

by Schiffman, Leon G | Lazar Kamuk, Leslie | Flores Flores, Victoria [traductor].

Edition: Octava ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Pearson Educación, 2005Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8342 S333c 2005] (1).
2.
Comportamiento del consumidor / Leon G. Schiffman, Leslie Lazar Kanuk ; traducción: Adolfo Deras Quiñones

by Schiffman, Leon G [autor] | Lazar Kamuk, Leslie [autor] | Deras Quiñones, Adolfo [traductor].

Edition: Quinta ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Prentice Hall Hispanoamericana, 1997Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8342 S333c 1997] (1).