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Mercadotecnia / Philip Kotter, Gary Armstrong ; traducción Pilar Mascaró Sacristán

by Kotter, Philip [autor] | Armstrong, Gary [autor] | Mascaró Sacristán, Pilar [traductor].

Edition: Tercera ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Prentice Hall Hispanoamericana, 1996Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 K87m 1996] (2).
2.
Marketing management / Philip Kotter

by Kotter, Philip.

Edition: 11ª ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Prentice Hall, [Fecha no identificada]Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.802 K553m] (1).