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Marketing : basic concepts and decisions / William M. Pride, O. C. Ferrell
By: Pride, William M
.
Contributor(s): Ferrell, O. C.
Material type: 
TextPublisher: Boston : Houghton Mifflin Harcourt, 1985Edition: Cuarta edición.Description: xxix, 752 páginas.ISBN: 0395357098.Subject(s): MercadeoDDC classification: 658.8 P947m 1985
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Libro (general) | Biblioteca Central UNIBE | General | 658.8 P947m 1985 (Browse shelf) | Ej. 1 | Available | 880758 | |
| Libro (general) | Biblioteca Central UNIBE | General | 658.8 P947m 1985 (Browse shelf) | Ej. 2 | Available | 999923 |