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Marketing de servicios : conceptos y estrategias / Marcos Henrique Noguerira Cobra, Flavio Arnaldo Zwarg ; traducción: Luis O. Rodriguez Acosta

by Nogueira Cobra, Marcos Henrique [autor] | Zwarg, Flavio Arnaldo [autor] | Rodriguez Acosta, Luis O [traductor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill, 1992Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 N778ma] (1).
2.
Marketing de servicios : conceptos y estrategias / Marcos Henrique Nogueira Cobra, Flavio Arnaldo Zwarg ; traducción: Luis O. Rodríguez Acosta

by Nogueira Cobra, Marcos Henrique | Rodríguez Acosta, Luis O [traductor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : McGraw-Hill, 1991Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 N778m] (3).