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Publicidad : principios y práctica / William Well, Sandra Moriarty, Jhon Burnett ; traducción: María Herrero ; revisión técnica: María de los Ángeles Ramos Solano

by Wells, William [autor] | Moriarty, Sandra E. (Sandra Ernst) [autor] | Burnett, John J [autor] | Herrero, María [traductor] | Ramos Solano, María de los Ángeles [revisor técnico].

Edition: Séptima ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Pearson Educación, 2007Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 659.1 W453p 2007] (2).
2.
Promoción : conceptos y estrategias / John J. Burnett

by Burnett, John J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : McGraw-Hill Interamericana, 1996Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.82 B964p] (2).