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Los diez pecados capitales del marketing: indicios y soluciones / Philip Kotler ; tr., Ana García Bertrán.

by Kotler, Philip | I.García Bertrán, Ana.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Barcelona : Deusto, 2006Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 K874d 2006] (1).
2.
Los diez pecados capitales del marketing : indicios y soluciones / Philip Kotler

by Kotler, Philip, 1931- [autor] | García Bertrán, Ana [traductor] | Xicart, Jordi [diseñador de cubierta].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Barcelona : Gestión 2000, 2000Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 K87d 2000] (1).