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1.
Marketing internacional de lugares y destinos : estrategias para la atracción de clientes y negocios en Latinoamérica / Philip Kotler [y otros tres] ; traduccíon: Víctor Campos Olguín ; revisión técnica: Matthew G. Whitehouse.

by Kotler, Philip [autor] | Gertner, David [autor] | Rein, Irving [autor] | Haider, Ronald [autor] | Campos Holguin, Victor [traductor] | Whitehouse, Matthew G [revisor técnico].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Pearson Educación, 2007Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.848 M345í 2007] (2).
2.
Fundamentos de marketing / Philip Kotler, Gary Armstrong ; traducción: Roberto Escalona García ; revisión técnica: Ivonne Raso Arcaute

by Kotler, Philip [autor] | Armstrong, Gary [autor] | Escalona García, Roberto [traductor] | Raso Arcaute, Ivonne [revisión técnica].

Edition: Sexta ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Pearson Educación, 2003Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 K87f 2003] (3).
3.
Introducción a la mercadotecnia internacional / Vern Terpstra, Lloyd C. Russow.

by Terpstra, Vern | Russow, Lloyd C.

Edition: Cuarta ediciónMaterial type: Text Text; Format: print Publisher: México : International Thomson Editores, 2000Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.848 T322i 2000] (1).
4.
La esencia del marketing / selección de Robert J. Dolan

by Dolan, Robert J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : Grupo Editorial Norma, 1995Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.802 E75] (3).
6.
Principles of marketing / Philip Kotler, Gary Armostrong

by Kotler, Philip | Armostrong, Gary.

Edition: 10ª ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Prentice Hall, [Fecha no identificada]Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 K87pr] (1).