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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne.
Tipo de material:
TextoIdioma: Inglés Editor: Boston : Harvard Business Review Press, 2005Descripción: xv, 240 páginas : ilustraciones ; 25 cmISBN: - 1591396190
- 658.802 K49b 22
- HF5415.153 .K53 2005
Contenidos:
Creating blue oceans |
Analytical tools and frameworks |
Reconstruct market boundaries |
Focus on the big picture, not the numbers |
Reach beyond existing demand |
Get the strategic sequence right |
Overcome key organizational hurdles |
Build execution into strategy |
The sustainability and renewal of blue ocean strategy |
| Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Copia número | Estado | Código de barras | |
|---|---|---|---|---|---|---|---|
| Libro (general) | Biblioteca Central UNIBE | General | 658.802 K49b (Navegar estantería(Abre debajo)) | Ej. 1 | Disponible | 220567 |
Incluye referencia bibliográfica (páginas 223-229).
Creating blue oceans |
Analytical tools and frameworks |
Reconstruct market boundaries |
Focus on the big picture, not the numbers |
Reach beyond existing demand |
Get the strategic sequence right |
Overcome key organizational hurdles |
Build execution into strategy |
The sustainability and renewal of blue ocean strategy |