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1.
Dirección de marketing / Philip Kotler, Kevin Lane Keller ; traducción: Clara E. Rivera ; revisión técnica: Diana Dávila Ruiz [y otros cuatro]

by Kotler, Philip [autor] | Keller, Kevin Lane [autor] | Rivera, Clara E [traductor] | Dávila Ruiz, Diana [revisor técnico] | Tena Loeza, Estela [revisor técnico] | Ramos, María de los Ángeles [revisor técnico] | Sciarroni, Roberto [revisor técnico] | Kiesssling Davison, Kurt [revisor técnico].

Edition: Decimosegunda ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Pearson Educación, 2006Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 K87d] (3).
2.
Investigación de mercados / Salvador Miguel ... [et al.]

by Miquel, Salbador.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill, 1997Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.83 M636i] (1).