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Tourism marketing : in the age of the consumer / Alastair M. Morrison
Tipo de material:
TextoIdioma: Inglés Editor: New York : Routledge, Taylor & Francis Group, 2022Descripción: xxvi, 757 páginas : ilustraciones (color) ; 25 cmISBN: - 9780415726368
- 910.688 M878t
Contenidos:
Resumen: "Tourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major themes along with the traditional core marketing principles are blended together:
Part 1. The consumer |
Part 2. The strategy |
Part 3. The implementation |
Part 4. The tourism product |
Part 5. The evaluation of tourism marketing |
| Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Copia número | Estado | Código de barras | |
|---|---|---|---|---|---|---|---|
| Libro (general) | Biblioteca Central UNIBE | General | 910.688 M878t (Navegar estantería(Abre debajo)) | Ej. 1 | Disponible | 240001 |
Part 1. The consumer |
Part 2. The strategy |
Part 3. The implementation |
Part 4. The tourism product |
Part 5. The evaluation of tourism marketing |
"Tourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major themes along with the traditional core marketing principles are blended together: