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Marketing tourism and hospitality : concepts and cases / Richard George
Tipo de material:
TextoIdioma: Inglés Editor: Cham : Palgrave Macmillan, 2021Descripción: xxiii, 500 páginas : ilustraciones (blanco y negro y color), tablas ; 26cmISBN: - 9783030641108
- 338.4791 G347m
Contenidos:
1. Tourism and hospitality marketing principles |
2. Characteristics of tourism and hospitality marketing |
3. Tourism and hospitality consumer behaviour |
4. Tourism and hospitality marketing research |
5. Tourism and hospitality marketing planning |
6. The tourism and hospitality marketing environment |
7. Market segmentation, targeting, and positioning |
8. Tourism and hospitality products, branding, and pricing |
9. Tourism distribution |
10. Promoting and advertising tourism and hospitality products |
11. Designing the tourism and hospitality promotions mix |
12. Digital marketing in tourism and hospitality |
13. Quality service experiences through internal and relationship marketing |
14. Marketing tourism destinations |
| Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Copia número | Estado | Código de barras | |
|---|---|---|---|---|---|---|---|
| Libro (general) | Biblioteca Central UNIBE | General | 338.4791 G347m (Navegar estantería(Abre debajo)) | Ej. 1 | Disponible | 240007 |
1. Tourism and hospitality marketing principles |
2. Characteristics of tourism and hospitality marketing |
3. Tourism and hospitality consumer behaviour |
4. Tourism and hospitality marketing research |
5. Tourism and hospitality marketing planning |
6. The tourism and hospitality marketing environment |
7. Market segmentation, targeting, and positioning |
8. Tourism and hospitality products, branding, and pricing |
9. Tourism distribution |
10. Promoting and advertising tourism and hospitality products |
11. Designing the tourism and hospitality promotions mix |
12. Digital marketing in tourism and hospitality |
13. Quality service experiences through internal and relationship marketing |
14. Marketing tourism destinations |