"Born in one of São Paulo's teeming 'favelas', Ludo makes a remarkable journey from one side of the city's impermeable social divide to the other. Rescued and raised by the plutocrat Zé Generoso, Ludo has spent his young life in the gated, guarded community of the super rich, shuffling from country estate to city in the family helicopter. Now, after a failed stint at an illustrious business school in America, Ludo has returned to São Paulo, where he works at a vacuous communications company that is busily marketing a new chain of MaxiBudget supermarkets to the city's poorest residents. Ludo is thus forced to promote his adopted lifestyle to the slums from which he emerged and navigate his own uncomfortable place in a cavernous class divide. To make matters vastly more complicated, he has developed an obsessive, adulterous love for his adoptive sister, whose husband is his only friend."--Front flap.