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This is marketing : you can't be seen until you learn to see
Tipo de material:
TextoIdioma: Inglés Editor: New York : Penguin Publishing Group, 2018Descripción: 186 páginas : ilustraciones, gráficosISBN: - 9780525540830
- 9780525540847 (electrónico)
Contenidos:
1. Not mass, not spam, not shameful . . . |
2. The marketer learns to see |
3. Marketing changes people through stories, connections, and experience |
4. The smallest viable market |
5. In search of “better” |
6. Beyond commodities |
7. The canvas of dreams and desires |
8. More of the who: seeking the smallest viable market |
9. People like us do things like this |
10. Trust and tension create forward motion |
11. Status, dominance, and affiliation |
12. A better business plan |
13. Semiotics, symbols, and vernacular |
14. Treat different people differently |
15. Reaching the right people |
16. Price is a story |
17. Permission and remarkability in a virtuous cycle |
18. Trust is as scarce as attention |
19. The funnel |
20. Organizing and leading a tribe |
21. Some case studies using the method |
22. Marketing works, and now it’s your turn |
23. Marketing to the most important person |
| Tipo de ítem | Biblioteca actual | Colección | Copia número | Estado | Código de barras | |
|---|---|---|---|---|---|---|
| e-Libro (en línea) | Biblioteca Central UNIBE | e-Libro de Texto (en línea) | 1 copia | Disponible | EB0417 |
Recurso en línea: Disponible para miembros de UNIBE a través del portal web del CRAI: https://www.unibe.edu.do/biblioteca/libros-electronicos/
La biblioteca dispone de la versión impresa en español
1. Not mass, not spam, not shameful . . . |
2. The marketer learns to see |
3. Marketing changes people through stories, connections, and experience |
4. The smallest viable market |
5. In search of “better” |
6. Beyond commodities |
7. The canvas of dreams and desires |
8. More of the who: seeking the smallest viable market |
9. People like us do things like this |
10. Trust and tension create forward motion |
11. Status, dominance, and affiliation |
12. A better business plan |
13. Semiotics, symbols, and vernacular |
14. Treat different people differently |
15. Reaching the right people |
16. Price is a story |
17. Permission and remarkability in a virtuous cycle |
18. Trust is as scarce as attention |
19. The funnel |
20. Organizing and leading a tribe |
21. Some case studies using the method |
22. Marketing works, and now it’s your turn |
23. Marketing to the most important person |