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1. Marketing international / Philip R. Cateora, Mary C. Gilly, John L. Graham.

by Cateora, Philip R [autor] | Gilly, Mary C [autor] | Graham, John L [autor].

Edition: Décima octava ediciónMaterial type: Text Text; Format: electronic ; Literary form: Not fiction Publisher: México : McGraw-Hill Interamericana, 2020Online access: Click here to access online Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.848 C359i 2020] (1).
3. Fundamentos de marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker ; traducción: Manuel Ortiz Staines.

by Stanton, William J [autor] | Etzel, Michael J [autor] | Walker, Bruce J [autor] | Ortiz Staines, Manuel [traductor].

Edition: Decimocuarta ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill Interamericana, 2007Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 S792f 2007] (1).
4. International marketing / Philip R. Cateora, John L. Graham

by Cateora, Philip R [autor] | Graham, John L [autor].

Edition: Decimotercera ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill, 2007Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.848 C359i 2007] (1).
5. Fundamentos de marketing / Philip Kotler, Gary Armstrong ; traducción: Roberto Escalona García ; revisión técnica: Ivonne Raso Arcaute

by Kotler, Philip [autor] | Armstrong, Gary [autor] | Escalona García, Roberto [traductor] | Raso Arcaute, Ivonne [revisión técnica].

Edition: Sexta ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Pearson Educación, 2003Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 K87f 2003] (3).
6. Marketing internacional / Juan B. García Sordo

by García Sordo, Juan B [autor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill Interamericana, 2001Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.848 G216ma] (2).
7. Elementos básicos de mercadotecnia / Maurice Eyssautier de la Mora

by Eyssautier de la Mora, Maurice.

Edition: Tercera ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Editorial Trillas, 2000Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 E98e 2000] (1).
8. Marketing internacional / Rosario García Cruz

by García Cruz, Rosario.

Edition: Segunda ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Escuela Superior de Ingenieros Comerciales (ESIC), 1999Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.848 G216m] (1).
9. Abc del marketing / Javier Díez, José Mª Mateu, Diana Belenguer

by Díez, Javier [autor] | Mateu, José Mª [autor] | Belenguer Mir, Diana [autor].

Edition: Segunda ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Barcelona : Ediciones Gestión 2000, 1998Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 D568a 1998] (1).
10. Temas de introducción al marketing / Francisco Serrano Gómez

by Serrano Gómez, Francisco.

Edition: Segunda ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Escuela Superior de Ingenieros Comerciales (ESIC), 1997Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 S487t 1997] (1).
11. Marketing internacional / Michael R. Czinkota, Ilkka A. Ronkainen

by Czinkota, Michael R | Ronkainen, Ilka A.

Edition: Cuarta ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill, 1996Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.848 C998m 1996] (3).
12. Marketing internacional : contenido y estrategias para lograr la excelencia / José María Moreno

by Moreno José María.

Edition: Segunda edición ampliadaMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Buenos Aires : Ediciones Macchi, 1995Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 M844m 1995] (1).
13. Marketing internacional / Philip R. Cateora ; traducción: Lino Santacruz Moctezuma; colaboración: Pablo A. Muñoz Gallegos.

by Cateora, Philip R | Santacruz Moctezuma, Lino [traductor] | Muñoz Gallegos, Pablo A [colaborador].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill, 1995Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.848 C359m 1995] (5).
14. Teoría y Aplicaciones del marketing / José Luis d Córdoba Villar, José Mª Torre Romer

by Córdoba Villar, José Luis de | Torres Romer, José Mª.

Edition: Tercera edición corregidaMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bilbao : Ediciones Deusto, 1995Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 C796t] (1).
15. Política de precios/ John Winkler

by Winkler, John.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Ediciones Deusto, 1993Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.08 W775po] (1).
16. Política de precios : para hacer rentables las decisiones / Kent B. Monroe ; traducción: Carmen Berne, Enrique Giner ; revisión técnica: Manuel Espitia

by Monroe, Kent B [autor] | Berne, Carmen [traductor] | Giner, Enrique [traductor] | Espitia, Manuel [revisor técnico].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill Interamericana, 1992Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.816 M753p] (2).
17. Dirección de marketing : fundamentos y software de aplicaciones / Esteban Idelfonso Grande

by Grande, Esteban Idelfonso [autor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill, 1992Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 G751d] (2).
18. Politica de precios : para hacer rentable las decisiones / Kent B. Monroe ; traducción: Carmen Berne, Enrique Giner

by Monroe, Kent B [autor] | Berne, Carmen [traductor] | Giner, Enrique [traductor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill, 1992Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.816 M753po] (1).
19. Política de precios / John Winkler

by Winkler, John.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Ediciones Deusto, 1990Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.08 W775p] (1).
20. Sistema de precios y asignación de recursos / Richard H. Leftwich : traducido por Vicente Agut Armer

by Leftwich, Richard H.

Edition: Sexta ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Interamericana, 1978Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 338.52 L495s 1978] (1).