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Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.

by Lamb, Charles W | Hair, Joseph F | McDaniel, Carl D.

Edition: Octava ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Cengage Learning Editors, 2006Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 L218m 2000] (2).
2.
Marketing/ Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel

by Lamb, Charles W | Hair, Joseph F | McDaniel, Carl | Deras Quiñones, Adolfo.

Edition: Sexta ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Thomson, 2002Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 L218m 2002] (1).