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Nuevo producto : creatividad innovación y marketing / Alejandro Schnarch Kirberg.

by Schnarch Kirberg, Alejandro.

Edition: Tercera ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : McGraw-Hill, 2001Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 S357n] (1).
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Blueprints for innovation : how creative processes can make you and your company more competitive / Charles W. Prather, Lisa K. Gundry

by Prather, Charles W [autor] | Gundry, Lisa K [autor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : AMA Management Briefing, 1995Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658 P912b] (1).