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Marketing / Charles W. Lamb, Jr, Joseph F. Hair Jr, Carl McDaniel

by Lamb, Charles W | Hair, Jr., Joseph F | McDaniel, Carl.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Toronto : Thomson, 2006Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 L218m 2006] (1).
2.
Principles of marketing / Philip Kotler, Gary Armostrong

by Kotler, Philip | Armostrong, Gary.

Edition: 10ª ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Prentice Hall, [Fecha no identificada]Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 K87pr] (1).