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1.
Marketing relacional y fidelización de clientes

by Rivera Camino, Jaime [autor].

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publisher: Ciudad de México : Pearson Educación, 2016Online access: Click here to access online Availability: Items available for loan: Biblioteca Central UNIBE (1).
2.
The butterfly customer : capturing the loyalty of today's elusive consumer / Susan M. O'Dell, Joan A. Pajunen.

by O'Dell, Susan M | Pajunen, Joan A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Toronto : John Wiley & Sons, 1997Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.812 O232b] (1).