APA

Kelley C. A., . (1994). Marketing management : strategies and programs. New York: McGraw-Hill.

Chicago

Kelley Craig A, . 1994. Marketing management : strategies and programs. New York: McGraw-Hill.

Harvard

Kelley C. A., . (1994). Marketing management : strategies and programs. New York: McGraw-Hill.

MLA

Kelley Craig A, . Marketing management : strategies and programs. New York: McGraw-Hill. 1994.