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1.
Marketing international / Philip R. Cateora, Mary C. Gilly, John L. Graham.

by Cateora, Philip R [autor] | Gilly, Mary C [autor] | Graham, John L [autor].

Edition: Décima octava ediciónMaterial type: Text Text; Format: electronic ; Literary form: Not fiction Publisher: México : McGraw-Hill Interamericana, 2020Online access: Click here to access online Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.848 C359i 2020] (1).
2.
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International marketing / Philip R. Cateora, John L. Graham

by Cateora, Philip R [autor] | Graham, John L [autor].

Edition: Decimotercera ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill, 2007Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.848 C359i 2007] (1).
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No cover image available
Fundamentos de marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker

by Stanton, William J [autor] | Etzel, Michael J [autor] | Walker, Bruce J [autor] | Palos Báez, Enrique [traductor] | Davila Martínez, Francisco Javier [traductor].

Edition: Decimotercera ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill, 2004Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 S792f 2004] (1).
4.
Administración de la mercadotécnia / Michael CzinKota, Masaaki Kotabe ; traducción: Manuel Ortiz Staines ; revisión técnica: Yezmín López Taymani

by Czinkota, Michael R [autor] | Kotabe, Masaaki [autor] | Ortiz Staines, Manuel [traductor] | López Taymani, Yezmín [revisor técnico].

Edition: Segunda ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Thomson Learning, 2001Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 C998a 2001] (2).
5.
Marketing para economistas de empresa / Francisco Serrano Gómez

by Serrano Gómez, Francisco.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Escuela Superior de Ingenieros Comerciales (ESIC), 1999Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.15 S487m] (3).