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Publicidad y comunicación integral de marca / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik ; traducción: Guadalupe Meza Staines.

by O'Guinn, Thomas C [autor] | Allen, Chris T [autor] | Semenik, Richard J [autor] | Meza Staines, Guadalupe [traductor].

Edition: Cuarta ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : International Thomson Editores, 2007Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 659.1 O357p 2007] (1).
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Publicidad y comunicación integral de marca / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.

by O'Guinn, Thomas C [autor] | Allen, Chris T [autor] | Semenik, Richard J [autor].

Edition: Tercera ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : International Thomson Editores, 2004Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 659.1 O357p 2004] (1).
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Publicidad / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik ; traducción: Adolfo Deras Quiñones ; revisión técnica: Paulina Orozco Orrico, Miriam Bretón

by O''Guinn, Thomas C [autor] | Allen, Chris T [autor] | Semenik, Richard J [autor] | Deras Quiñones, Adolfo [traductor] | Orozco Orrico, Paulina [revisor técnico] | Bretón, Miriam [revisor técnico].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : International Thomson Editores, 1999Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 659.1 O35p] (3).