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Publicidad : un enfoque latinoamericano / Ricardo Fernández Valiñas, Rodolfo Urdiain Farcug.

by Fernández Valiñas, Ricardo | Urdiain Farcug, Rodolfo.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : International Thomson Editores, 2004Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 659.1 F365p] (1).
2.
Segmentación de mercados / Ricardo Fernández Valiñas.

by Fernández Valiñas, Ricardo.

Edition: Primera ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Thomson Learning, 2002Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.802 F363s] (1).