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Marketing international / Philip R. Cateora, Mary C. Gilly, John L. Graham.
by Cateora, Philip R [autor] | Gilly, Mary C [autor] | Graham, John L [autor]. Edition: Décima octava ediciónMaterial type: Text; Format:
electronic
; Literary form:
Not fiction
Publisher: México : McGraw-Hill Interamericana, 2020Online access: Click here to access online Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.848 C359i 2020]
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Fundamentos de marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker ; traducción: Manuel Ortiz Staines.
by Stanton, William J [autor] | Etzel, Michael J [autor] | Walker, Bruce J [autor] | Ortiz Staines, Manuel [traductor]. Edition: Decimocuarta ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : McGraw-Hill Interamericana, 2007Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 S792f 2007]
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International marketing / Philip R. Cateora, John L. Graham
by Cateora, Philip R [autor] | Graham, John L [autor]. Edition: Decimotercera ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill, 2007Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.848 C359i 2007]
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Fundamentos de marketing / Philip Kotler, Gary Armstrong ; traducción: Roberto Escalona García ; revisión técnica: Ivonne Raso Arcaute
by Kotler, Philip [autor] | Armstrong, Gary [autor] | Escalona García, Roberto Luis [traductor] | Raso Arcaute, Ivonne [revisión técnica]. Edition: Sexta ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : Pearson Educación, 2003Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 K87f 2003]
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Marketing internacional / Juan B. García Sordo
by García Sordo, Juan Bruno [autor]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : McGraw-Hill Interamericana, 2001Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.848 G216ma]
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7.
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Elementos básicos de mercadotecnia / Maurice Eyssautier de la Mora
by Eyssautier de la Mora, Maurice. Edition: Tercera ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : Editorial Trillas, 2000Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 E98e 2000]
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Marketing internacional / Rosario García Cruz
by García Cruz, Rosario. Edition: Segunda ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Escuela Superior de Ingenieros Comerciales (ESIC), 1999Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.848 G216m]
(1).
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9.
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Abc del marketing / Javier Díez, José Mª Mateu, Diana Belenguer
by Díez, Javier [autor] | Mateu, José Mª [autor] | Belenguer Mir, Diana [autor]. Edition: Segunda ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Barcelona : Ediciones Gestión 2000, 1998Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 D568a 1998]
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10.
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Temas de introducción al marketing / Francisco Serrano Gómez
by Serrano Gómez, Francisco. Edition: Segunda ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Escuela Superior de Ingenieros Comerciales (ESIC), 1997Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 S487t 1997]
(1).
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11.
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Marketing internacional / Michael R. Czinkota, Ilkka A. Ronkainen
by Czinkota, Michael R | Ronkainen, Ilka A. Edition: Cuarta ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : McGraw-Hill, 1996Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.848 C998m 1996]
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12.
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Marketing internacional : contenido y estrategias para lograr la excelencia / José María Moreno
by Moreno José María. Edition: Segunda edición ampliadaMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Buenos Aires : Ediciones Macchi, 1995Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 M844m 1995]
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Marketing internacional / Philip R. Cateora ; traducción: Lino Santacruz Moctezuma; colaboración: Pablo A. Muñoz Gallegos.
by Cateora, Philip R | Santacruz Moctezuma, Lino [traductor] | Muñoz Gallegos, Pablo A [colaborador]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : McGraw-Hill, 1995Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.848 C359m 1995]
(5).
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14.
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Teoría y Aplicaciones del marketing / José Luis d Córdoba Villar, José Mª Torre Romer
by Córdoba Villar, José Luis de | Torres Romer, José Mª. Edition: Tercera edición corregidaMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Bilbao : Ediciones Deusto, 1995Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 C796t]
(1).
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15.
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Política de precios/ John Winkler
by Winkler, John. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Ediciones Deusto, 1993Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.08 W775po]
(1).
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16.
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Política de precios : para hacer rentables las decisiones / Kent B. Monroe ; traducción: Carmen Berne, Enrique Giner ; revisión técnica: Manuel Espitia
by Monroe, Kent B [autor] | Berne, Carmen [traductor] | Giner, Enrique [traductor] | Espitia Escuer, Manuel [revisor técnico]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : McGraw-Hill Interamericana, 1992Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.816 M753p]
(2).
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17.
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Dirección de marketing : fundamentos y software de aplicaciones / Esteban Idelfonso Grande
by Grande, Esteban Idelfonso [autor]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : McGraw-Hill, 1992Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 G751d]
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18.
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Politica de precios : para hacer rentable las decisiones / Kent B. Monroe ; traducción: Carmen Berne, Enrique Giner
by Monroe, Kent B [autor] | Berne, Carmen [traductor] | Giner, Enrique [traductor]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : McGraw-Hill, 1992Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.816 M753po]
(1).
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19.
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Política de precios / John Winkler
by Winkler, John. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Ediciones Deusto, 1990Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.08 W775p]
(1).
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20.
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Sistema de precios y asignación de recursos / Richard H. Leftwich : traducido por Vicente Agut Armer
by Leftwich, Richard H. Edition: Sexta ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : Interamericana, 1978Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 338.52 L495s 1978]
(1).
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