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1.
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Las 11 leyes inmutables de la creación de marcas en Internet / Al Ries y Laura Ries.
by Ries, Al [autor] | Ries, Laura [autor]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Barcelona : Ediciones Deusto, 2000Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.872 R559L]
(1).
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2.
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Cómo comprender y utilizar la información contable / León Haller
by Haller, León. Material type: Text; Format:
print
Publisher: Madrid : Ediciones Deusto, 1997Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.08 H185c]
(1).
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3.
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El plan de marketing : procedimiento, formularios, estrategia y técnica / William A. Cohen
by Cohen, William A. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Ediciones Deusto, 1993Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.08 C678pl]
(1).
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4.
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La distribución comercial / Arthur Lawrence
by Lawrence, Arthur. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Ediciones Deusto, 1993Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.08 L379di]
(1).
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5.
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Principios y objetivos del marketing / José Luis de Córdoba Villar, José Mª Torres Romeu
by Córdoba Villar, José Luis de | Torres Romen, José María. Edition: Tercera edición corregidaMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Ediciones Deusto, 1993Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.08 C796p 1992]
(1).
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6.
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Manual de técnicas de publicidad / Tony Harrison
by Harrison, Tony. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Ediciones Deusto, 1993Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.08 H313te]
(1).
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7.
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Manual de marketing internacional / John Stapleton
by Stapleton, John. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Ediciones Deusto, 1993Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.08 S794m]
(1).
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8.
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El merchandising : rentabilidad y gestión del punto de venta / J. E. Masson, A. Wellhoff
by Masson, J. F. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Ediciones Deusto, 1993Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 M419me]
(1).
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9.
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Harvard deusto business review Material type: Continuing resource; Format:
print
Publisher: Barcelona : Ediciones Deusto, 1993Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: PP 650 H339d]
(19).
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10.
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La investigación motivacional en márketing y publicidad / Pere Soler
by Soler, Pere [autor]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Ediciones Deusto, 1992Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.08 S685i]
(2).
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11.
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Persuación de masas : psicología y efectos de las comunicaciones sociopolíticas y comerciales / José Luis León
by León, José Luis [autor]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Ediciones Deusto, 1992Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.08 L579p]
(2).
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12.
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El plan empresarial integral : cómo prepararlo, redactarlo y revisarlo / Patrick D. O'Hara
by O'Hara, Patricia D [autor]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Ediciones Deusto, 1992Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.401 O36p]
(1).
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13.
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La motivación del equipo de ventas / John Lidstone
by Lidstone, John [autor]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Ediciones Deusto, 1992Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658. 08 L715m]
(1).
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14.
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Riesgo y direcciones / José Lluis Urquito de la Puente
by Urquito de la Puente, José Luis [autor]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Ediciones Deusto, 1992Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.08 U79r]
(1).
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15.
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Técnicas de publicidad / Tony Harrison
by Harrison, Tony. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Ediciones Deusto, 1990Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.08 H313t]
(1).
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16.
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Técnicas de marketing / José Luis de Córdoba Villar, José M. Torres Romeu
by Córdoba Villar, José Luis de | Torres Romeu, José Mª. Edition: Tercera ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Bilbao : Ediciones Deusto, 1990Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.08 C796t 1990]
(1).
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17.
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El servicio al cliente : guía para mejorar la atención y la asistencia / Malcol Peel
by Peel, Malcol. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Ediciones Deusto, 1990Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.08 P375s]
(1).
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18.
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Introducción al marketing / José Luís de Córdoba Villar, José Mª. Torres Romeau
by Córdoba Villar, José Luís de | Torres Romeu, José Ma. Edition: Tercera ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Ediciones Deusto, 1990Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.08 C796i 1990]
(1).
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19.
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Política de precios / John Winkler
by Winkler, John. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Ediciones Deusto, 1990Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.08 W775p]
(1).
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20.
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El plan de marketing : procedimiento, formularios, estrategia y técnica / William A. Cohen
by Cohen, William A. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Ediciones Deusto, 1990Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.08 C678p]
(1).
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