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Fundamentos de marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker ; traducción: Manuel Ortiz Staines.

by Stanton, William J [autor] | Etzel, Michael J [autor] | Walker, Bruce J [autor] | Ortiz Staines, Manuel [traductor].

Edition: Decimocuarta ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill Interamericana, 2007Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 S792f 2007] (1).
2.
Las 22 leyes inmutables del marketing : viólelas bajo su propio riesgo / Al Ries, Jack Trout

by Ries, Al [autor] | Trout, Jack [autor] | Peralba, Raúl [traductor] | González del Río, Raúl [traductor] | Miranda Leñero, Eduardo [traductor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill, 1993Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 R559v] (5).