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Fundamentos de marketing / Philip Kotler, Gary Armstrong ; traducción: Roberto Escalona García ; revisión técnica: Ivonne Raso Arcaute

by Kotler, Philip [autor] | Armstrong, Gary [autor] | Escalona García, Roberto [traductor] | Raso Arcaute, Ivonne [revisión técnica].

Edition: Sexta ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Pearson Educación, 2003Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 K87f 2003] (3).
2.
Dominio del marketing / Philip Kotler , Gary Armstong

by Kotler, Philip | Armstong, Gary.

Material type: Computer file Computer file; Format: electronic Publisher: México : Pearson Educación, 2003Availability: Items available for reference: Biblioteca Central UNIBE [Call number: CD-0369] (2).