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1.
Fundamentos de mercadotecnia / Philip kotler, Gary Armstrong ; traducción: Guadalupe Meza Staines

by Kotler, Philip [autor] | Armstrong, Gary [autor] | Meza Staines, Guadalupe [ traductor].

Edition: Cuarta ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Prentice Hall Hispanoamericana, 1998Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 k87f 1998] (1).
2.
Mercadotecnia de servicios / Christopher H. Lovelock ; traducción: Guadalupe Meza Staines

by Lovelock, Christopher H | Meza Staines, Guadalupe.

Edition: Tercera ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Prentice Hall Hispanoamericana, 1997Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 L898m 1997] (3).