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1.
Dirección de marketing : Philip Kotler ... [et al.]; traducción: Yago Moreno, José Hamad, Cristina Belló la edición del milenio /

by Kotler, Philip | Cámara, Dionicio | Grande, Adefonso | Cruz, Ignacio | Moreno, Yago [traductor] | Hamad, José [traductor] | Belló, Cristina [traductor].

Material type: Text Text; Format: print Publisher: Madrid : Prentice Hall, 2000Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 D598 2000] (1).
2.
Promoción y publicidad : guía para el asesor empresarial / Reece A. Franklin

by Franklin, Reece A [autor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Prentice Hall, 1998Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.82 F833p] (1).
3.
Promueva su negocio con publicidad gratuíta o casi... / Donna G. Albretch

by Albretch, Donna G [autor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Prentice Hall, 1998Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 659.1 A341p] (1).
4.
El poder de la promoción / Jeffrey Sussman

by Sussman, Jeffrey [autor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Prentice Hall Hispanoamericana, 1998Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.82 S964p] (1).
5.
Mercadotecnia fácil! / Sarah White ; traducción: Mª del Pilar Carril

by White, Sarah [autor] | Carril, Mª del Pilar [traductor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Prentice Hall Hispanoamericana, 1997Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 W583m] (1).
6.
Publicidad : principios y prácticas / William Wells, John Burnett, Sandra Moriarty ; traducción Concepción Verania De Porres Cárdenas

by Wells, William | Burnnett, John | Moriarty, Sandra.

Edition: Tercera ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Prentice Hall Hispanoamericana, 1996Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 659.1 W453p 1996] (2).